Reports To The Senior Vice President, Marketing

The client is the leading provider of managed business intelligence solutions for the healthcare industry. Their on-demand analytics platform provides software as a service to over 650 hospital organizations in the U.S. and U.K. Their advanced technology and consulting services provide sustainable financial improvement in several key areas which impact a hospital's top and bottom line including revenue cycle, clinical performance, profit margin analysis, and self pay segmentation. The client is a profitable, rapidly growing business that is venture-backed and has been awarded one of the "Top 500 Fastest Growing Companies" in the United States in 2007. The company has a "high energy" work environment that rewards innovation and represents a tremendous personal growth opportunity for the right professional.

The client offers an extensive company-sponsored benefits package including medical, dental and vision insurance, 401(k) and FSA plans, life insurance and long term disability and long term care plans, generous PTO, and also offers a competitive base salary and performance bonus.

In addition, they offer formal training, knowledge sharing, on-boarding program, and career advancement based on meritocracy. Opportunities include managing a team and launching new products.

The Senior Director of Payer Product Marketing is responsible for leading and executing the product marketing activities for the company's solutions for the healthcare payer market. This key, strategic position requires that the person in this role work at the company's San Francisco Bay Area headquarters.

ESSENTIAL FUNCTIONS

• Conduct market, customer and competitive research

1. Primary research, including focus groups and surveys
2. Secondary research

• Develop market requirement documents for all payer solutions
• Develop roadmaps for all payer solutions
• Recruit and manage payer product marketing managers
• Create content for marketing communications pertaining to payer solutions:

1. Marketing collateral (brochures, data sheets)
2. White papers
3. Executive briefs
4. PowerPoint presentations
5. Press releases
6. Case studies
7. Articles

• Working with Sales, Marketing Communications and Inside Sales, develop and execute integrated multi-channel campaigns targeting the payer market
• Develop and manage payer solution demo site(s)
• Write demo scripts
• Train sales representatives and staff from other functional areas
• Write inside sales scripts
• Serve as a company spokesperson and representative at events
• Provide sales support

Skills, Experience and Education

• A minimum of three years of product marketing, product management and/or product development experience in the healthcare industry
• Superlative writing skills are required
• Facility with MS Office applications required
• A minimum of three years management experience leading teams of at least three individuals
• Ability to thrive in a dynamic environment, carrying out multiple concurrent tasks
• A minimum of five years experience in the healthcare payer market
• Demonstrated self-initiative, self-direction
• Experience marketing, selling and/or recommending software and/or Web-based solutions

· Bachelor's degree required, MBA degree preferred

The above is intended to describe the general content of and qualifications for the job. It is not an exhaustive statement of all the functions, duties, or qualifications.

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