Product Marketing Manager - Provider
1209279

Reports To The VP, Product Marketing

SUMMARY

The client is the leading provider of managed business intelligence solutions for the healthcare industry. Their on-demand analytics platform provides software as a service to over 650 hospital organizations in the U.S. and the U.K. Their advanced technology and consulting services provide sustainable financial improvement in several key areas which impact a hospital's top and bottom line including revenue cycle, clinical performance, profit margin analysis, and self pay segmentation. The client is a profitable, rapidly growing business that is venture-backed and has been awarded one of the "Top 500 Fastest Growing Companies" in the United States in 2007. The company has a "high energy" work environment that rewards innovation and represents a tremendous personal growth opportunity for the right professional.

The client offers an extensive company-sponsored benefits package including medical, dental and vision insurance, 401(k) and FSA plans, life insurance and long term disability and long term care plans, generous PTO, and also offers a competitive base salary and performance bonus.

In addition, they offer formal training, knowledge sharing, on-boarding program, and career advancement based on meritocracy. Opportunities include managing a team and launching new products.

The Product Marketing Manager will be responsible for the planning and launch of new healthcare business intelligence solutions in the provider (hospital) market. In this entrepreneurial role this individual will create and execute the business plans for new solution initiatives including: market research, competitive analysis, solution definition, pricing, sales collateral, sales training, and marketing launch campaigns. As the "owner" of new solution(s) the Product Marketing Manager is ultimately responsible for driving early product revenues by leading the sales and marketing team to a successful solution launch.

Essential Duties and Responsibilities

• Identify market opportunities for the company's healthcare provider solution suite. Conduct industry analysis, competitive research, customer analysis, and focus group research.
• Develop market requirements documents (MRD) and execute strategic marketing plans for new solution initiatives. Requires product, marketing, sales, and financial perspective.
• Create and manage the content for all solution-centric sales and marketing materials including sales presentations, product sheets, case studies, product demos, proposals, etc.
• Train and support direct and channel sales teams with industry knowledge, subject-matter expertise, solution messaging, ROI analysis, and support in sales meetings.
• Coordinate cross-functional resources across multiple departments including engineering, sales, marketing, and senior management.
• Work closely with Product Management to define product platform capabilities and align platform releases with new solution development and launch.
• Work with Business Development to identify and execute upon partnership opportunities that build out the company's solution suite.
• Work with Sales and Marketing Communications to provide solution content for marketing campaigns, sales training collateral and consulting engagements.
• Work with Executive Management team to define solution development and growth strategy.

Essential Education, Experience and Interests:

• Minimum 8 – 10 years of relevant work experience
• In addition to an undergraduate degree, the company seeks an MBA background and certification
• The successful candidate will have experience with healthcare provider (hospital) operations, planning, clinical, or financial analysis and decision making.
• Specific experience for the ideal candidate could include 5-10 years of healthcare consulting with a Big 4 consulting firm, or a direct operating role in the strategic planning, finance, or operations area of a large health system.
• The ideal candidate must have a strong understanding of how a hospital CEO, CFO, COO, and CMO makes strategic decisions and measures hospital performance.
• Demonstrated success in leveraging technology solutions to drive financial or operational improvement for hospitals. The ideal candidate should have experience with healthcare technology and data vendors. Direct experience on the vendor side would be a useful perspective for this role.
• Success with customer-facing sales and marketing is desirable. This is a commercial role that requires an individual who can apply his/her healthcare expertise to create and sell revenue-generating software and consulting solutions. Natural sales skills, negotiation skills, and an entrepreneurial drive are critical for success in this position.
• Ability to establish a strong communication link and credibility with customers, peers, and company management through the highest level of professionalism, integrity, mutual respect, and value added mentality
• Bright, quick, articulate, excellent presentation and interpersonal skills, and able to adapt to different outside constituencies
• Broad business acumen; highly analytical with strong general management skills
• Strong entrepreneurial nature and approach to solution development
• Viewed as a team player that also possesses the independence of thought and opinion to provide candor and honesty when making key business decisions
• Passionate about business results, with a strong sense of accountability, metrics and ownership
• Strong organization and prioritization skills
• Strategic thinker balanced with a grasp of the details

Special Requirements

• Travel required: 10%-25% 

The above is intended to describe the general content of and qualifications for the job. It is not an exhaustive statement of all the functions, duties, or qualifications.

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